Cocktail Barman Inhuren

Denham Reopening


To celebrate the fact that Denham opened its new flagship store and with that also its seventh and largest branch in Amsterdam, Shake and Serve provided a festive and stylish cocktail bar. During the busy shop opening the stylish, hip citizens of Amsterdam were welcomed with a Remy ginger (Remy Martin, ginger ale, ginger, lime and orange zest), a Black Tomato gin & tonic (with fresh black pepper and basil) and a Southern Comfort cocktail with ginger ale and fresh mint. The premium brands that we poured that evening went down well and had been carefully selected, taking account of the clothing brand and the target group. Apart from the team of cocktail shakers making delicious cocktails, the men and women were, as always, fully dressed in Denham, making them the new shop’s calling card.

 Denham VFNO 4 Denham VFNO 6 Denham VFNO


The first shop of this hip brand of jeans opened its doors in 2008. Jason Denham wanted to develop his own brand from nothing and under his own name. For this, he developed a concept of which he enthusiastically explains the USPs.

The products represent quality, are based on tradition while also being innovative, they were created with utmost care. For instance, they only use the best fabrics from Japan and Italy, and making Japanese Denham jeans takes eighty hours, compared to seventeen minutes for a brandless standard production line pair of jeans. Except for jeans and shoes, the shops also displays vintage items of clothing from Jason Denham’s personal collection, as well as antique tools. Now in 2017 there a seven shops in Amsterdam and it has become one of Amsterdam’s biggest brands of jeans.

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