Cocktail Workshop Amsterdam


Wintery flavours, hot punches, tasty tapas, enthusiastic bloggers and an experienced cocktail master provided a successful evening in October 2016 at IMA, Influencer Marketing Agency. In a wonderful office by the Amsterdam canals, we created a cocktail workshop for 15 bloggers which was mainly based on Southern Comfort for various cocktails and punches.

In a two-hour workshop, our shaker Tim demonstrated the various basic techniques of cocktail shaking, explained the different flavour combinations and showed the required tools and ingredients to make the perfect serve of four different cocktails. The guests were given the opportunity to shake two cocktails under Tim’s guidance in order to practice the various basic techniques and to then of course taste their own creations. This cocktail workshop focused on Southern Comfort, which was combined with various hot alcohol-free drunks, herbs and spices in order to demonstrate the newest flavours of the autumn season.

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Southern Comfort is a liqueur that has been produced on the basis of whisky originating from the United States since 1874. It is prepared according to a traditional recipe that is still kept secret. What is certain is that it includes peach, orange, vanilla, sugar and cinnamon.

In 1874 the 24-year old bartender, Martin Wilkes Heron made a long journey along the Mississippi. When he arrived in New Orleans, he got the feeling that he found his place and he started working in one of the many bars. Here he worked on his version of the many hard whiskies that were served at the time. With a little vanilla, ripe orange, some cinnamon, lemon and cherry extract he made a drink in 1874 that he called ‘Cuffs and Buttons’. In the years that followed, the drink became increasingly popular and he decided to change its name to ‘Southern Comfort’, the comfort of the south.

If you would like to experience a Shake & Serve cocktail workshop based around Southern Comfort or another liqueur, then click here.

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